Episode 46: Janine + Tara are Socialists
In this weeks episode Janine and Tara take a look back over four seasons to see just how their views have changed since starting the...
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Janine’s book “The Pink Tax” is full of real-world examples and the stats to back up the high cost of being a marginalized gender identity in our society. Not only is a strong case made for the impacts of societal, systemic, and generational trauma that women experience but she also presents a vision with action steps (as seen in many chapters like, “Patriarchy-Proof Finances) to help us reimagine capitalism and move into a more liberated role when it comes to our relationship with money. I can’t wait to recommend this book to our Trauma of Money community!
The Pink Tax is a must-read for anyone who’s sick of gendered policies, prices, and societal expectations, and who is ready to fight for financial feminism through their daily actions. The book takes a pointed look at how women get the short end of the stick in everything from annual raises to interest rates, and what we can do to combat it and build our wealth. As a female founder who advocates for women in my workplace speaking up to advance their careers, I found it a stark reminder that the onus is on us as leaders to set an example - and to also fight for what we’re worth every day. And as the mom of a young daughter, I found it a valuable blueprint for how I can pave the way for a more equal (and prosperous) tomorrow.
Janine masterfully unravels the patriarchal systems holding women back with actional steps to fight back. Negotiating equal pay, smashing stereotypes, and investing with confidence make The Pink Tax a must-read. Wise investing advice delivered with power and passion. A must-read for women at every age and stage.
The Pink Tax is a terrific, sometimes terrifying and ultimately hopeful book about how the financial system is rigged against women. Janine Rogan lays out the facts—about how women are disproportionately targeted by payday lenders, how ‘women’s’ products are priced higher than those for men, how women are concentrated in lower wage jobs—and what that means for women’s economic well-being. She offers punchy advice for patriarchy-proofing your finances, and for how financial institutions can get behind this movement.
THE PINK TAX
Dismantling A Financial System Designed To Keep Women Broke
Written by Janine Rogan, CPA
The pink tax refers to the tendency for products marketed specifically toward women to be more expensive than those marketed toward men.
This phenomenon is often attributed to gender-based price discrimination, however, research shows that the primary cause is women sorting into goods with higher marginal costs.
The name stems from the observation that many of the affected products are pink.
"An eye-opening look at the hidden and explicit ways women are held back. The fury evoked will motivate you to want to do something about it and, fortunately, Janine gives practical and easy-to-follow ways to help yourself and others avoid becoming victims of The Pink Tax."
Fotini Iconomopoulos, Author of 'Say Less, Get More'
IN THE NEWS
GOT THE
PINK TAX BLUES?
One of my first money memories is of starting a lemonade stand one hot summer Sunday with two other kids from down the street, a pair of sweet young boys whom I corralled into business with me. Together, we mixed the lemonade, made a sign, and put up the stand, charging a cool loonie (one Canadian dollar) per thirst-quenching cup.
Business was brisk that day, and by the time we had sold all the lemonade, we had in its place a respectable bowl full of our neighbors’ loose change. It was time to divvy up the proceeds of the day’s sales. That’s when I pretended to not understand the differ-ence between a loonie and a quarter.
After convincing the two boys that all the coins were of equal value, I divided all the coins equally among us—making sure that most of the loonies were in my pile.
IN THE WILD
Listen to The Pink Tax Podcast
ON THE PODS
Women don't build wealth in the same way that men do–and it's not because we shop too much. Younger generations are struggling to match the financial successes that generations before them experienced, and this is even more true for women, who continue to earn less for doing the same work as men. As a result of this wage gap, women have less to save, less to invest and, ultimately, accumulate less wealth over a lifetime.
In The Pink Tax, award-winning CPA, Janine Rogan, draws from multiple studies, researched statistics, and her own experiences to shine a spotlight on the gender wage gap and the state of female wealth. The pink tax extends far beyond the insulting costs of pink-branded products and extends into the very fabric of our society. By dismantling the current systems at play, Janine explores how the financial inequities between men and women are perpetuated, and how those inequities negatively affect not only women but the entire economy.
From whether your lattes are really sabotaging your financial goals, to how supporting new mothers and improving childcare is for the benefit of all society, Rogan offers small- and large-scale solutions for both personal and societal change. Because it's time. Time for women to flip the narrative on how we approach financial inequality and untangle the patriarchal systems that uphold our current financial system. The Pink Tax is a financially feminist approach to closing the gender wealth gap and reaching economic equality for women through smashing the pink tax, breaking down bias, and dismantling a financial system built by men, for men.
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